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John Thorneycroft

If you are looking to update your strategy or strengthen your portfolio plans, I’ll provide you with sound advice and professional guidance every step of the way. Take a look at my site and see all that I can do for you today.


Hello! I'm an Anglo-Dutch consultant, living in North Holland. I've had an interesting career that's revolved around designing and then delivering strategy and product portfolios, and I'd like to use my experience to help you.​

I learned my trade of strategy design with McKinsey and Company in Amsterdam. From my early twenties I've been privileged to work with senior executives to pull their plans together. At McKinsey I learned the key skills of looking for the key strands in complex problems, and using evidence and data to make decisions

Since 2006 I've worked in various companies, large and smaller, but always in the same path. Come in,help change the strategy, clarify what that means for the organisation, and then lead the delivery of an important part.

This means that when I think about a strategy I'm always thinking about how it will be implemented. 

After all, I've always had to eat what I cook!

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Standing Meeting

Contact Me

Baetenburg, Heiloo, Netherlands

+31 630 543806

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